Where do buyers form the most lasting impression of a home for sale that they visit? On the main floor! When buyers view a property, they often spend a lot of time on the main floor, thinking and imagining. They visualize cooking in the kitchen, having family dinners in the dining room, and entertaining guests in the living room. They even mentally calculate how their furniture will fit! So, making the main floor look great to buyers is crucial when selling your property. How do you do... [read more]

Let's face it. Planning events, even exciting ones like an overseas vacation, can be stressful. So, it's not surprising that some homeowners — even those thrilled about moving — can slip into "worry mode" when putting their property up for sale. Unfortunately, this anxiety can make the process of selling an unpleasant experience. Who wants that? So here are some things you can do to reduce selling stress and enjoy the adventure. Understand the selling... [read more]

There are two trends impacting real estate photography that you should know about if you’re thinking of selling this year. First, more than ever before, buyers are relying on pictures to decide whether or not to schedule a viewing. They expect to be able to go online and “tour” your home via the photographs. If they don’t form a good impression of your home from the pictures, they may quickly lose interest in your listing. Second, everyone is a photographer these... [read more]

As you may know, curb appeal refers to how your property looks from the street, where potential buyers first see it. Your home’s curb appeal can have a big impact on the sale of your property. In fact, it's not uncommon for a buyer to drive by a listing, rather than stop, because they don't like what they see. So, how can you improve your home's curb appeal quickly? One way is to do some outside cleaning. Start with the main entryway. Wash down the front door and sweep... [read more]

Imagine a kid running a lemonade stand. He’s selling his product for 25 cents a cup. He’s doing okay. Sales are good. Then someone comes up to his stand and says, “I’ll give you 50 cents for a cup. But, I don’t have the money right now. Give me the lemonade and I’ll pay you later.” Should he take the deal? Chances are, you’d advise against it. After all, just because the price is high — in this case, double — doesn’t mean... [read more]